The Power behind your dream

Hi! I’m Beth Power.

And this is Lily 😻

We live near Orlando, Florida.

I grew up in Tennessee, and moved a lot of places in the U.S. before making my (current) home in Florida. Over the years, I’ve gathered a BS in Sociology and Criminal Justice from Tennessee Tech University, an MBA from the University of Florida, and countless certifications ranging from my Series 6 license to GIA gemstone specialist to Scaled Agile Framework practitioner.

So how did I wind up creating websites?!

I made my first website in the early 2000’s. Yes, it was awful. Like, MySpace levels of awful. I kind of wish I still had a copy. But it was really difficult to build, and custom coding was not my passion. So I focused on different aspects of technology and went about my career exploring other paths.

Over my years working corporate jobs, my love for simple and elegant website design never went away. Because I always worked in technology in some capacity - project management, training, customer success - it was easy to stay close to the trends within web design as well as the advances in platform technology that make web development more accessible. I tried a few other development platforms as a hobby, but never really found one I loved.

And then it happened.

2018. I was working at an executive level for a software company, and felt this…disturbance in the Force. I knew in my heart it was time to go solo, be my own boss, and start my own business…and so The Customer Initiative was born.

My first company!

Surprisingly, I didn’t even TRY to make my own website. I entrusted this to the amazing Angela at Less Stress Design (hi Angela!) who develops exclusively on Squarespace. I was hesitant to say the least. Isn’t Squarespace for eCommerce? But she came highly recommended, and the site she built blew me away.

At launch, Angela walked me through how to maintain and update my new website. It was so easy! The included features, the intuitive platform, and the simplicity of updating convinced me that Squarespace was a fantastic choice. I was hooked.

While running my core business of Customer Success consulting and working with a lot of startups, I developed expertise in email marketing, community building, social media marketing and more. Coupled with my Squarespace and CSS learnings, this put me in a unique position to help entrepreneurs launch not just their websites, but their businesses overall.

Fast Forward to today.

After working with so many amazing people to launch their businesses, I formally created Dream Launch Soar as an entity of The Customer Initiative in 2021.

Whether it’s website design and development, eBook creation, email marketing or something unique to your needs, I look forward to partnering with you to Launch your Dream…so together we SOAR!

Need to do more with less?

Technology enables scaling at a fraction of the cost!